Bernie Pinder (top left with his son, Dave, behind him at a golf show in Grand Rapids, MI in 2018) started playing golf in 1964 "only because I had to for a new job as a sales engineer." He always loved sports, but never thought he would ever play golf - until he hit that first ball and got hooked. He became fascinated with the importance of putting in lowering one's score, and one night, after a new putter concept hit him in the middle of the night, he jumped out of bed and started sketching. He made his first putter in 1987, and Ontic Golf Group, LLC was incorporated in 2003. All Ontic putters are CNC machined (milled) and assembled in Grand Haven, Michigan, and feature Self-Adjustable Lie Angle Technology that helps the golfer lock in a precise lie angle. They also feature Dynamic Sole Technology, which enables the golfer to set up to that precise lie angle on each putt.
You state that "for 95 percent of the golfers we have fitted, the lie angle range has been from 65 to 69 degrees," which is significantly flatter than what is typically considered "standard." Is this a function of your recommended setup position or something else?
From our personal, hands-on putter fitting process, our data shows that 90 to 95 percent of golfers fall into a bell curve range of 65 to 69 degrees for their custom lie angle. The precise lie angle is determined by the set-up ritual for each individual golfer. Since the golfer's physical stature varies, so will the set-up ritual vary. We will be writing more on the set-up ritual soon, however, our putter videos show the process very well. I consider the precise lie angle for the individual golfer the most critical starting foundation for all custom fitting procedures.
Your vision statement includes the following: To bring putting instruction beyond the hype and myth that is marketed today. Can you elaborate on that?
For more than 30 years I have been collecting articles about putting, putters, instruction, etc. Over those 30+ years I have seen many changes in this great game of golf. Much has been pure marketing hype and a lot of hand-me-down myths. Here are a few:
What's next for Ontic Golf?
It is a tough business trying to get our great message and innovative CNC
on the market. Ontic is slowing growing and we have had sales around the world.
We are putting together a great team of PGA and teaching professionals. Ontic
CNC milled putters are carried by a few retail stores and a few green grass shops. It has
been a building process, and with our current team we feel will be a good growth
year. Hopefully a tour player and more will be taking a look at Ontic Putters.
Ontic Golf will be opening more Ontic Short Game Golf Academies that focus
mostly on putting. Ontic Golf will also introduce another putter training aid very
soon. It is our goal to maximize the sales of our M-PULSE Putters. We have a
patent pending on a new putter shaft, but cannot say more about the innovation
for the shaft at this time.